The Economic Freedom Fighters (EFF) have threatened to shut down more than 800 Clicks stores across the country on 7 September.
This follows after a controversial hair advertisement was posted on the health and beauty retailer’s website on 5 September.
Social media went into a frenzy, claiming that the retailer was racist as the advert described black hair as damaged and dry and white hair as normal.
Clicks has since issued an apology and removed the offending images from the social media.
In the statement they said the images go against everything the group believes in. “We do not condone racism and we are strong advocates of natural hair. We are deeply sorry and will put in place stricter measures on our website,” the statement read.
The EFF, however called this apology condescending and said it lacked any remorse for what they called a ‘racist act’.
Here is what is happening at Clicks stores across the country, brought to you by Caxton Local Media:
Clicks in Polokwane and Mokapane
In Polokwane, EFF’s Commander-in-Chief, Julius Malema along with the provincial leadership, arrived at the Mall of the North in line with the party’s directive and national shutdown.
Malema addressed the crowds calling the suspension of all those involved in the online campaign, which they said depicts ‘black people as ugly’.
Clicks at Sandton City
Gatherings have started at Sandton City. A Sandton Chronicle journalist, Chante’ Ho Hip is on the scene:
Clicks in Witbank
Clicks in George
Outside Clicks in the George CBD this morning, EFF provincial chairperson Melikhaya Xego said they want to close Clicks for the whole week, throughout the country.
“It is not the first time that something like this happens. Big corporate companies insulting black people. We want to hit them where it matters,” said Xego.
Clicks in Northern Natal
EFF members in Dundee gathered outside the Clicks store at the Pick ‘n Pay Boulevard Centre this morning, as the party promised to shut down Clicks Stores across the nation.
Clicks in Hartbeespoort
Village Mall security and the Hartbeespoort police quickly dispersed a group of EFF-supporters who vandalised the Clicks store’s windows in Village Mall early on Monday following a call by the EFF to forcibly shut down the chain stores all over the country. Watch more here.
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