Bakwena Platinum Corridor Concessionaire (Pty) Ltd, (Bakwena) in partnership with Imperial, Supa Quick, Active Education and the North West Department for Basic Education joined forces to roll out Road Safety Roadshows at primary schools in the Brits area close to the N4 route.
According to the annual report published by the Children’s Institute at the University of Cape Town in December 2019,the leading causes of child injury deaths are: traffic injuries (36%), homicide (28.2%), burns and drowning (27.3%), and suicide (8.5%).
“The sad reality is, one in five pedestrians who die in a road accident are under the age of 15. This high number of children involved in road crashes is not surprising, given that most children, 68%, walk to school. In particular, children living in informal settlements and low-income areas are at higher risk because they often walk to school alone on roads that do not have clear pavements or pedestrian crossings,” Bakwena said.
“Driving awareness is critical to solving the national challenge of children being killed or injured on our roads however, practical solutions such a grassroots level education are as, if not more, important. As such, Imperial have sponsored the schools with walking safety belts, which are reflective belts that the learners will wear as part of their official school uniform – helping keep them visible to drivers on the road especially in low visibility situations,” says Mohammed Akoojee, Imperial’s Group CEO.
“While it is difficult to address the underlying socio-economic challenges that place children at higher risk of injury, there are some initiatives in place to help make children’s commutes to school safer. One such initiative is Imperial’s Be Smart. Be Safe road safety campaign which aims at educating learners and teachers in road safety through comprehensive shows as well as practical resources to prepare the children for better road behaviour. In addition, reflective belts are provided to learners ensuring their visibility especially for those that walk to and from school.”