The Hyundai Motor Company won four GOOD DESIGN Awards for 2020 in the Transportation category.
Celebrating its 70th anniversary, the GOOD DESIGN Awards programme is one of the oldest design competitions in the world. Two of these awards went to Hyundai’s 45 and Prophecy Electric Vehicle (EV) concept cars, and the others were for the all-new 2021 Hyundai Elantra and the Hyundai Hi-Charger, an ultra-fast EV charging infrastructure. “Hyundai’s design vision to provide lifestyle mobility that coexists with people’s lives has been recognized by winning these awards,” said SangYup Lee, senior vice president and head of Hyundai’s Global Design Centre. “Especially through our EV design, we would like to forge a strong emotional connection between humans and automobiles, giving more value to our customer’s everyday life.”
“The styling of 45 is defined by its monocoque style form, aerodynamics, light-weight design inspired by aircraft, and diamond-shaped silhouette,” says Hyundai. “The Prophecy, which was unveiled in March 2020, signifies the direction of Hyundai’s future EV styling based on the Sensuous Sportiness,” says Hyundai. Hyundai’s Prophecy won “Best of the Best” in the 2020 Red Dot Awards’ Design Concept group, and the concept was also named a finalist for the 2020 International Design Excellence Awards.
The fourth award went to the Hyundai Hi-Charger, which demonstrates the brand’s commitment to offer a completely new charging experience to EV owners. The 350kW ultra-fast charger enables users to easily power their EVs without feeling the weight of connectors and cables. The user simply chooses the position of a vehicle’s charging port on a digital screen, and a connector automatically rotates and descends to the selected point for an effortless connection. Earlier this year, the Hyundai Hi-Charger won a prize in the User Experience Design category of the 2020 Red Dot Design Awards. Source: QuickPic