Despite all the challenges of 2020, Naamsa reports that Suzuki sold 16 527 vehicles. “This means the brand not only grew its sales by 1 046 units in the year, but also increased its market share to 4,3% while overall industry sales declined by 29.1%.”
This confirms Suzuki as one of the top six brands in the country and one of the fastest-growing.
“One should keep in mind that for a couple of weeks we were not able to welcome customers at all, and in the latter part of the year we were constrained by a shortage of stock from some international suppliers. Yet our team did everything they could to keep our customers happy and our waiting lists as short as possible,” said André Venter, divisional manager for sales and marketing at Suzuki Auto.
“The Suzuki dealer network grew its sales by 17,84% over 2019, with 13 556 customers welcomed to the Suzuki family. Its sales to fleet customers and the government grew by 12%, despite the fact that the rental industry purchases dropped by 26,2% that year.”
Not only did Suzuki open ten more dealerships across South Africa and Namibia, its model range was also expanded.
The Vitara Brezza, to be launched in February, has already proved to be a best-selling vehicle in India.