“Most women have the edge when it comes to understanding the emotional part of selling property” – Cherry Grobler
ENGEL & VÖLKERS

What are the challenges as a woman in the real estate industry?
Women face the same challenges as men – we are brokering one of the biggest investments of most people’s lives. The process needs to be handled with empathy, knowledge, competence and professionalism. Top agents in real estate have all these attributes, and more!

What do women bring to the industry that men cannot?
Most women have the edge when it comes to understanding the emotional part of selling property. And in residential property, there is ALWAYS an emotional component. Both sellers and buyers need to be led through what can be a complex process. We are the point of interaction; negotiation; and ongoing support to our clients.

Real estate requires a great deal of personal sacrifice like long hours and weekends, how do you deal with it?
Be organised. Make time for family and recreation. We all need downtime, and to manage stress. Never let your career take the place of your family. Strategically manage your time to accommodate both – they can run in parallel, and complement each other!

What are your concerns for women in this field?
Women are pivotal to family life, as well as driving their own success. They need the support of their families, and guidance from knowledgeable and competent principals to thrive in their chosen profession.

Why have you chosen this career? What do you enjoy the most about your job?
I love finding the best home for families who put their faith in me to do just that. Problem solving; finding the right fit. When you broker a sale, you are not simply selling a property, you are balancing the requirements of two different sets of people. It is both complex, and incredibly psychologically rewarding.

What are your career dreams?
I have achieved many high points in my nearly 30 years in real estate. I now focus on guiding others to become the best they can be in this profession.

Most women have the edge when it comes to understanding the emotional part of selling property.

“You need to care for people” – Marilise van Eck
Remax Horizon

What are the challenges as a woman in the real estate industry?
Time management and security.

What do women bring to the industry that men cannot?
My approach is to find out togehter with the buyers what their specific needs are and with the sellers what their next chapter is. I also love detail, so feedback is very important to clients. I love to match buyers with the perfect home for them.

Real estate requires a great deal of personal sacrifice like long hours and weekends, how do you deal with it?
Real Estate is not for anyone . Especially if you need to be available 7 days a week. This industry is very hard work and people do have the wrong perception of this industry . My family understands that we have a passion and we love what we do. You have to plan family days to balance family and work.

What are your concerns for women in this field?
You need to make sure you put all in or nothing. Property must be your life, you need to be the best that you can be in this industry. Make sure you have proper training when you enter the market , you need to care for people. We are part of peoples lives and part of the most important decision for their future. Don’t take this lightly .

Why have you chosen this career? What do you enjoy the most about your job?
Initially I did not want this career because it took me out of my comfort zone as person. But when I did get out of that comfort zone, I made a decision to work hard and get the proper training that enabled me to understand what this profession requires from me. I have the privileged to put buyers and sellers in their new chapter. How special is that?

What are your career dreams?
I still want to grow in this industry and one day write my own book on real estate. At this stage I am very grateful to our industry and its people. This is a time for us to enjoy being a woman. Enjoy living life, be healthy and pray that everyone stays safe.